London, U.K.

New fully furnished studio & one-bedroom apartments

TCRW SOHO, a magnificent new scheme in Soho redefining luxury living in Central London. Located in the heart of London’s sought-after West End district, TCRW SOHO is made up of two main buildings which, together, present an exquisite choice of 81 studio, one, two and three apartments and 11 one, two and three bedroom penthouses. Combining dark reconstituted stone with gold decorative panelling, Block C boasts a bold, contemporary design; in contrast, Block D draws inspiration from more traditional, Georgian architecture. With its captivating modern design, this new landmark development stands out from the surrounding buildings and acts as a marker for the new Crossrail entrance on Dean Street, which sits immediately below the development.

Inspired by hotel-style living, TCRW SOHO treats its residents to a life of luxury. Each block has its own entrance and hotel-style reception foyer, while residents are presented with an exceptional concierge service by elite residential management provider, Rhodium. With the design concept and vision conceived by internationally acclaimed interior designer, Nicola Fontanella of Argent Design, each elegant abode has been carefully designed to accommodate a luxury lifestyle. Highlights of each property’s refined specification include Geberit AquaClean bathroom technology, state-of-the-art integrated kitchen appliances by Miele and a bespoke entertainment unit — fully-equipped with an OLED Smart TV. The majority of properties at TCRW SOHO also have a private balcony, a winter garden and/or a terrace.

Local Area

Surrounded by some of the world’s most renowned shopping streets, venues, parks, museums, restaurants and hotels, TCRW SOHO is in a prime spot for entertainment, dining, relaxation and everything in between. Slightly north of TCRW SOHO in Fitzrovia, residents can find a selection of Michelin-starred restaurants, up-market brasseries and buzzing bars; while walking west can take residents to Regent Street, one of London’s most famous thoroughfares, lined with high-end boutiques and flagship stores, such as Burberry.A variety of entertainment presents itself as residents walk south of the development; from the historic theatres of the West End and Leicester Square’s famous Odeon Luxe – home of world movie premieres – to the famous Comedy Store which has been known to host some of the world’s biggest names in comedy. Residents will not need to walk more than twenty minutes to reach some of the city’s most acclaimed five-star hotels, famous museums and galleries, beautiful parks, and some of the most esteemed educational institutions in the country, including UCL – a top ten university.



Thanks to its central location, TCRW SOHO will be perfectly positioned for easy, effortless access to the rest of the capital, and with the new Crossrail Interchange practically on the doorstep, residents will have the world quite literally at their feet.Those living at the development will be able to take advantage of the exceptionally fast Elizabeth line service, which is set to reduce the journey time from TCRW SOHO to Heathrow Airport to just 28 minutes. Tottenham Court Road station is four minutes’ walk from TCRW SOHO, from which residents will be able to reach destinations such as Bank and Liverpool Street directly with Central line services. Meanwhile, the Northern line will provide a short commute to Embankment, King’s Cross St Pancras and Euston — where the Eurostar can be taken for direct connections to European destinations such as Paris and Brussels.

91-101 Oxford St, London W1D 2HG, U.K.

91-101 Oxford St, London W1D 2HG, United Kingdom


  • Highly sought-after Zone 1 location
  • Interior design by Nicola Fontanella of Argent Design
  • Majority with private balcony, winter garden or terrace
  • Directly above Tottenham Court Road Crossrail


Interested in Newacre House?

Tamara Bakir

Founder & CEO/ TB Global Consulting

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